You are reading this on the new Anstee Coil Technology website that went live in mid-2017. The new site is the second-generation site for the UK, China and Mexico-based electromagnetic coil technology specialists. It at last gives the company an online presence befitting its leadership in the field of magnetism and electromagnetic coil technology after nearly 70 years in business.
An easy-to-use online contact point
The new website gives customers, prospective customers and other stakeholders an easy-to-use contact point to find out about Anstee Coil, its off-the-shelf and bespoke products and services, and the people and philosophies behind the business.
Initially published in three languages
The new website is initially published in three different languages. These reflect the company’s commitment to markets dominated by English, Mandarin Chinese and Latin American Spanish. Anstee Coil Technology has operated in the UK since 1948, in China since 2014 and opens its Mexico office and factory in Monterrey, the capital of Nuevo León state, in 2017.
Bringing our website into line with customer expectations
Speaking after launching the new website, Barry Hood, the Anstee Coil Technology director who co-ordinated the design and development of the new website, said:
‘Over recent years, we’ve focused on product, service and distribution improvements for customers around the world. This meant our first-generation website was necessarily simple.
‘Inevitably, the time came to bring the site into line with our global presence and the expectations of customers and suppliers around the world. The new website is fully responsive, to reflect the range of desktop and mobile devices used to access the internet. Because it includes translated versions, the site properly represents our manufacturing and service base on three continents – Europe, Asia and South America.’